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Why high-value retailers must adapt to AI-informed buyers

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Sarah Rudge

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Nishit Mehta on how to price, sell, and build for AI-informed shoppers in high-ticket retail. Having become CEO of my family’s diamond business in Hong Kong at 19 and now overseeing 112 jewelry stores across the US, both jobs ran on the same assumption: the salesperson always knew more than the buyer about cost, quality, and fair price. Sales training…

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